434Mod3Case Essay Example | Topics and Well Written Essays - 750 words

434Mod3Case - Essay Example According to the U.S Supreme Court, the video games provide various conflicting situations and conditions to a number of children globally (Totilo, 2010). This also affects their parentage ability as parents are also influenced in this video gaming system. There are many cases involving video games especially in U.S Supreme Court where the offenders claim that video games affects their children upbringing and also leads to violence among them (Totilo, 2010). For example, in mid June the year 2011, the U.S Supreme Court wanted to ban the sale of various video games. However, the first amendment procedures stop them from doing so and later the California Supreme Court decided to ban some violent video games that were considered destructive to children. There are various video game designers in the country including the Nintendo toy games company that was founded in 1889 (Anderson, & Sakamoto, 2008). The firm developed their first video game in 1979 including the first portable video game for children that was designed later in 1980 (Totilo, 2010). The designers of these video games should and must be forced to take the responsibility of various depictions of violent and interpersonal conflicts especially on children of various age groups. The court should properly analyze the effects of video games on children and come out with the best strategy to control this violent act among the children (Anderson, & Sakamoto, 2008). Video games have been available in the global entertainment industry for around thirty years (Totilo, 2011). The recent video games mostly involve the players emotional as well as physically feelings and this makes them have profound impact on children (Totilo, 2010). Currently, around eighty percent of children in the U.S play video games daily and this promote the sales of video games globally (Totilo, 2011). One of major positive impact that video games have on

Design of Water-Based Fire Protection Systems Essay Example for Free

Design of Water-Based Fire Protection Systems Essay Water pressure is the energy that powers sprinkler system, so it is very important. Water flow creates pressure which generates energy that moves water through the pipes. Flow is the measurement of water required for the smooth flow of water to perform the required task. But the fire sprinkler requires much needed effort to provide improved fire protection against high challenge fire hazards. A sprinkler gives fast response with great supply water and increases the fire suppression capability. Installation of fire sprinkler system requires certain specific construction, performance installation and operation. For e. g. the discharge coefficient of sprinkler is nominally must be within the range of 13. 5-14. 5, where the discharge coefficient is calculated by dividing the flow of water in gallons per minute through the sprinkler by the square root of the pressure of water supplied to the sprinkler in per square inch gauge. Sprinklers were initially designed to control fire with thirty-foot ceilings In United States, water pressure is measured in per square inch and water flow is measured in gallons per minute. The maximum water supply is depend upon number of conditions such as length of pipe, the place mere fire catch up, the amount of water pressure. The method to measure the water supply depends upon the source of water. The measuring process differs in city water systems, water from tank. Sprinklers were initially designed to control fire with thirty-foot ceilings where flammable stock such as plastics such as plastics is kept 25-foot high in racks. Whereas in some cases available water supplies is not capable of creating that much pressure required for the control of fire, then a supplementary pump can be used to increase the content of water pressure before sprinklers. Therefore, water quantity needed for sprinkler system should be determined according to the suitable method so that waste should not be wasted or misused. REFRENCE Referred to sites: 1. http://www. patentstorm. us/patents/6336509-description. html Low pressure fast response bulb sprinklers 2. http://www. extremehowto. com/xh/article. asp? article_id=60335 Designing a Sprinkler System Jess Stryker Dated 3rd August 2007

Implications For Integrated Marketing Communications Marketing Essay

Implications For Integrated Marketing Communications Marketing Essay The rise of social networking over the last two decades has revolutionized communications and information management for thousands of companies all over the world. One of its most powerful effects is the near-instantaneous and influential spread of personal opinion across vast distances, time and space through virtual means. Social network communities, especially, have emerged in recent years as one of the most influential forums for consumers opinions, allowing almost anyone who is connected to the Internet to influence brand perceptions and consumption (Vogt and Knapman, 2008; see Blackshaw, 2008). The rise of this phenomenon in the age of social media and Web 2.0 has been described as one in which key types of personalities engage with digital media in order to influence public and political opinion (Ecclestone and Griseri, 2008). Whether they are called influencers, connectors, salespeople or mavens (ibid., 2008), we are undoubtedly living in a time when marketers have to take the power of peer-generated opinion seriously, particularly in a Web 2.0 environment. The implications of social media communities continue to concern marketers and marketing strategy in a fluid, porous and dynamic online environment. This is an environment in which the traditional rules of controlled media, carefully-executed strategies and market/customer feedback research and analysis no longer hold, at least not the same extent as they have done in the 1970s and 80s. Today, social media networks permeate virtually all realms of marketing and can have a powerful influence upon how consumers perceive and consume brands. The effects can be highly positive or corrosive, depending on how companies manage online word-of-mouth (Jones, Temperley and Anderson, 2009). The rise of massive brand communities (Ouwersloot and Odekerken-Schroder (2008) is also a matter of concern for marketers because of their cult status among consumers. Fans of Harley-Davidson motorbikes, for instance, of Apple devices, drive sales and revenues for the respective companies. They When it comes to planning, designing and executing an Integrated Marketing Communications campaign (hereafter referred to as IMC), therefore, social media can prove to be both simple and complex. It is worth stating that textbook accounts of it often do not delve sufficiently into how newer technological developments like social networking affect its operations and eventual success or failure. The aim of this paper, therefore, is to provide a critical examination of how social networking has thrown up new challenges for marketing communications and to examine some solutions in the literature. The rest of this paper is structured as follows. I first put forward some of the mainstream and traditional conceptualisations of marketing communications and current discussions of its significance for branding as well as its pitfalls for unwary companies and consumers. Next, I discuss some of the implications of social media networks for IMC. Some examples follow. Finally, I examine the implications of my discussion, identify a couple of limitations of this paper and propose fruitful avenues for future research. Integrated Marketing Communications (IMC): Definitions and Conceptualisations Although there are a number of elements to marketing communications including visual logos, corporate communications, promotions, advertising and sponsorship, just to name a few there is widespread agreement among marketers and marketing academics alike that these elements have to be brought together in order to achieve cost efficiencies, synergies in resource utilisation and for a consistent and compelling overall message to be offered to a range of stakeholders, including, but not limited to, the end-customer (Schultz, 2008). In other words, integrated communications can be defined as the notion and the practice of aligning symbols, messages, procedures and behaviours in order for an organisation to communicate with clarity, consistency and continuity within and across formal organisational boundaries (Christensen, Firat and Torp, 2008: 423). The process of IMC planning can be broken down into discrete stages, although some of these overlap in practice . There can be broken down as follows in terms of the SOSTAC Model (Roberts, 2006): Situation Analysis (where are we now ?) Objectives (where do we want to go?) Strategy (how do we get there?) Tactics (what steps do we take to get there?) Action (implementing the steps of action) Control (reviewing and monitoring the strategy against stated objectives) Although there are a number of different models in the literature, this conventional paradigm for IMC is still regarded as a kind of textbook model for how to do IMC. It is a fairly linear process, as the outline above shows. According to this framework, the marketing manager would perform an analysis (typically a SWOT analysis) which breaks down a companys performance into its strengths, weaknesses, opportunities and threats (from the environment, other competitors, and so on). Following this step, the marketer would identify key goals and objectives to drive the marketing campaign forward in terms of sales, revenues, return on investment, and/or other drivers of success. In traditional terms, these metrics typically include projected and actual sales. In the online environment, however, corporate reputation is far less able to be planned and controlled in this way and sales now takes on complex meanings. Tactics is next. These traditionally include sales tactics, sales promotions (using brochures, flyers, exhibitions at trade events, advertising and other forms of offline marketing communications). Companies then take actions which lead to desired outcomes. Finally, companies (under the traditional model) monitor and review progress of these tactics against stated objectives. This entire model of IMC is being revolutionised by the emergence of social media and social networking. In terms of tactics, the game has changed. Instead of relying on expensive (and sometimes ineffective advertising) or on sponsorship of events (which can prove politically contentious and generate negative press), a number of global companies choose instead to invest heavily to boost corporate reputation through their their web presence. Global companies such as Toyota and IBM have dedicated corporate Facebook accounts for customers and members to interact and share their user-experiences online. These brand communities perform several valuable functions for companies: they are, firstly, an effective way to test the waters before new product launches, secondly, a way to get instantaneous feedback from potential users, thirdly, a good platform to communicate directly with diverse users and last, but not least, a kind of public relations exercise to generate positive word-of-mouth f or the company (Lee, Cheung and Sia, 2006). However, it is only logical to expect that social media networks can also pose dangers for unwary companies and do damage to their brands. We now turn to these social networks to see how they function. Online Social Networks Online social network communities, such as online customer forums and chatrooms, have a powerful effect on its participants and even on casual visitors. Research has shown that people have a high propensity to trust online testimonials and user-generated feedback generated through word-of-mouth (WOM) communication (Sweeney, Soutar and Mazzarol, 2008). Positive WOM can be a useful and even profitable avenue of additional revenues for a companys products and services; even more significant is the fact that it can force companies to change unethical practices or their processes, including supply chain procurement and management, labour management practices, right down to accounting and financial reporting measures. Social media also make it easier for companies to do market research (Precourt, 2008), especially after certain crucial events, such as product launches, product updates and so on. Microsoft is an example of a company that relies on such media to improve its products but many technology companies now use these methods to collect valuable market data. On the other hand, there is certainly a dark side to social media for brand communications. It has been noted that consumers today enjoy unprecedented levels of consumer sovereignty (Hollenbeck and Zinkhan, 2006). Given the vast amount of information available over the Internet and increasingly vocal and powerful citizen-led lobbies and activist groups such as Greenpeace and so on, even governments sit up and take notice. The trend towards the democratization of opinion has been conclusively proven in the West but also increasingly in many other parts of the world. Social Networks, Brand Impact and Marketing Communications Based on the above discussion, social networks have a range of interesting impacts upon how brands are perceived and consumed. This section examines some pertinent examples of how social media can positively and negatively impact IMC. Positive and Negative Impacts As discussed earlier in this paper, the traditional notion of IMC was that it would be controlled and organized at a profound level (Christensen et al., 2008). Two key elements come into operation in IMC planning: consistency and control. Let me discuss each of these elements in turn. First: consistency in IMC is emphasized repeatedly in the literature as being of paramount importance for any firm seeking to run a successful campaign. That is to say, every element of the marketing chain (from the consumers first becoming aware of the brand to the actual purchase and post-purchase evaluation) needs to be coordinated to ensure a successful outcome for the consumers experience of the brand. This alone is hard enough for many companies to achieve: what adds to the complexity today is that the consumer then goes online, types in her or his comments on the purchase, the brand, and so on and either reports a good or a bad experience with it. This aspect of the brand experience still needs more research, in my view, but there are already myriad examples of what it can to brand reputation. Second: in more traditional contexts, marketing communications would be organised or influenced heavily either by an individual, a set of individuals or a divisional/team function. In social media/networking, there is no obvious or identifiable owner of such communications. There is no way to trace back opinions to an original source. It has become apparent, however, from recent developments, that companies and governments are prepared to take a stand against the anonymity afforded by the Internet. The recent furore over WikiLeaks, for instance, is a case in point. Although its founder, Julian Assange, intended WikiLeaks to be a wholly anonymous organization, he has, in fact, come to the forefront of public consciousness as a celebrity of sorts, hunted and wanted by different national jurisdictions on a number of charges, including sexual assault and treason. Other examples can be cited of the double nature of social media and its uses for marketing communications. Further Examples The implications of my discussion so far for brands are numerous. I have already provided some examples of the implications of social media for marketing research and data collection purposes, but further examples would make the point even clearer. A recent example of how Kenneth Cole, the well-known American brand of shoes and clothing, tried to use Twitter to generate publicity using the recent political unrest in Egypt shows how easy it is for companies to receive a backlash from appearing to be insensitive to groups and people. According to the site, Nancy Myrland, the brand manager of Kenneth Cole made a joke about the Egyptian crisis, saying that protesters must be on the streets because they had heard about Coles most recent collection (Lacy, 2010). Such an attempt at humour completely backfired upon the company and the brands reputation suffered one of its worst crises in years as a result. Although it would be difficult to measure the impact of such an incident upon Kenneth Coles long-term reputation, its short-term brand image certainly suffered. Another example is that of personal or celebrity brands. Facebook, Youtube and Twitter have greatly increased the influence of celebrities like Stephen Fry, Elizabeth Hurley and any number of Hollywood stars, sports celebrities and so on and so forth. Even the Queen has reportedly taken to using tweets to communicate her thoughts. In a world saturated by images, celebrities have become powerful brands in their own right through social media. This is an example of the power of instant communications and Word-of-Mouth advertising of products endorsed by celebrities (see Smith et al., 2007). Conclusion and Future Research In summary, I have identified and analysed some of the implications of social media/networking for brands and marketing communications. This paper has not been able to analyse some of the impacts in-depth due to the constraints of time and word limits nor has it been able to convey the scope and range of key social media developments today. The field is still developing and this paper has tried to convey some of the key issues surrounding the impact of social media on brands. Future research could include more detailed case studies or empirical research to track and monitor the effect of social media upon companies over a period of time (longitudinal studies). Even more interesting would be focus groups or action research taking place in young, start-up companies which want to use social media platforms to initiate their brand campaigns, rather than using it as an add-on after trying traditional media or as a supplement to traditional media. While there is certainly a place and time for more traditional communications channels, I hope this paper has made inroads into showing the potential benefits and dangers of this powerful medium.

The Deceitful George in John Steinbecks Of Mice and Men :: Steinbeck Of Mice and Men Essays

The Deceitful George in Of Mice and Men Steinbeck gives a lot of reasons for George to stay with Lennie, but his critics also have some merit in their criticism that the story isn't believable. Steinbeck's critics suggest that Steinbeck is "simply sentimental in this regard." There are some very compelling reasons George would like to stay with Lennie... but being "sentimental," towards Lennie has nothing to do with it. George and Lennie's ultimate goal is to "get the jack together," buy a few acres of land they can call their own, "an' live off the fatta the lan' (pg. 14)." George talks in great depth about how their dream house is going to have individual rooms, a kitchen with a fat iron stove, and an orchard. But, George only recites this yarn when he wants to get Lennie calmed down. Lennie has the mentality of an 8 year old, the memory of a senile 80 year old, and only desires to tend rabbits. George fully understands that Lennie can easily be manipulated. Even though the dream to have a piece of land is shared, George knows that by himself he cannot amass a large enough "stake," to buy it himself (pg. 33)." Just as the boss thought, George was "takin' his pay away from him (pg. 22)." Throughout the story George recites a description of how easy his life could be if he didn't have to keep up with Lennie. "God a'mighty," he could "get a job, an' work, an' no trouble (pg. 11)." At the end of the month, he could take his 50 bucks and go into town and buy whatever he wanted. George says these things like he's only teasing, but in actuality he's dead serious. George started building his alibi when he first arrived at the farm. He wanted to seem like he deeply cared for Lennie, and that Lennie was an overall good person. George then strengthened his alibi, and gave a glimpse of his true motives when he talked to George about why he stopped making fun of Lennie. George said that he told Lennie to "jump in," and that Lennie did it and "he damn near drowned (pg.

Plato on Justice Essay

Plato’s interpretation of justice as seen in ? The Republic’ is a vastly different one when compared to what we and even the philosophers of his own time are accustomed to. Plato would say justice is the act of carrying out one’s duties as he is fitted with. Moreover, if one’s duties require one to lie or commit something else that is not traditionally viewed along with justice; that too is considered just by Plato’s accounts in ? The Republic. ‘ I believe Plato’s account of justice, and his likely defense against objections are both clear and logical, thus I will endeavor to argue his views as best as I can. Plato’s view of justice ties in with his view of a perfect world. In Plato’s ideal world, the society would be a wise one, wise in understanding that their own position in society is just. This society in turn, must carry out their duties fitted to them by their position. Unfortunately the real world does not function in that manner, Plato understanding that ? fault’ with society tells us that if the society is lacking wisdom, the most wise ones would be philosophers, (473d) and society should consider them to be the authority. Plato believes that being just is so innately important that everyone is better off being just than unjust, no matter the situation. Plato in 360e-362d uses Glaucon to make this point, Glaucon asks who is better off? The just or the unjust, given the premises that the unjust man is rich, famous, respected, and powerful and that the just man is poor, defamed, and lives a life of suffering. Plato’s only real way to answer this is to prove that justice is innately good and that injustice is innately evil; simply prove the poor, defamed man happy and the rich, respected unjust man unhappy. Plato goes about this by explaining what justice is; justice has to do with doing what is right, and there exists some specific virtue in everything, which enables it to work well. If it is deprived of that nature, in contrast it would suffer. It is much the same with the soul, the soul must also perform its specific virtue. The more virtuous, or ? just’ a soul is, the happier the soul is. The happier the soul is, the happier the person is. Therefore a just man lives happily and well, whereas an unjust man would not. This argument follows the a=b b=c therefore a=c argument form. Another objection, brought about by a radical and different theory of Justice is brought up by Plato in a conversation between Socrates and Thrasymachus. In this argument Thrasymachus defines justice as in the interest of the stronger. This basically means that justice belongs in the hands of the rulers, and that the rulers are whoever is stronger, therefore getting to a ruling position. Laws are then made, based on the ruling party’s interest, and only theirs. Those who violate such created laws, will get punished for breaking the law and so on and so forth. Socrates completely disagrees with this theory of justice and gives the analogy of a physician who is studying and exercising his power is in fact doing so in the interest of his patients, not himself. In the same manner, the government will do what is in the interest of the people, and not of itself. Some unanswered objections that may come up against Plato’s idea of justice may target the part where he believes that philosophers are the only qualified individuals to run his ideal society. Plato believes that philosophers have knowledge, I pose a scenario where there are no more philosophers, perhaps because of a philosopher massacre, or one where there is simply nobody wise enough. One can easily make the argument that since philosophy is dealing with the same questions for the past 2500 years, that we are actually not wise, and in fact quite the opposite. I believe that for the most part, Plato has a successful account of justice. Plato’s criticism of then present theories of justice and his defense against the xxxxxx theories make sense logically. Furthermore, Plato was ages ahead of his time by arguing for equal rights among men and woman when concerning the guardians, unlike Aristotle who got almost everything wrong and most likely set philosophy and other sciences back centuries, I believe Plato was ages ahead of his time in understand that men and women are equal in at least the ? capacity to understand reality and make reasonable judgments about it. ‘ (454d) However; just that fact does not lead to a proper defense against arguments. One thing a reader may have a problem is that Plato seems to be showing a little Heidegger by alluding to a dictatorship which are ruled by the wise, namely, philosophers. Even if such a Nazi and Communist-esque dictatorship were to be implemented, I fear it would hit the same brick wall that other dictatorships face, the people will not sit idly by while they are told what to do. I believe that leads to a larger problem. Plato seemingly wants to hint more and more at an innate knowledge which includes justice, or if the person does not have this innate knowledge he can be taught in society: knowledge and the just thing to do. I believe this poses a problem for Plato, if society innately knows the correct thing to do, but does not do it, then this is contradictory with the definition of justice Plato wants for us. And if there is one thing philosophers have insisted upon over time is that there are no contradictions. In its defense; I do not know of any philosophical questions that have a complete answer, otherwise there would be no more philosophy. Even with the possible shortcomings, Plato argues his justice logically, and uses Glaucon and Adeimentus well, to show the strengths of his arguments.

Addressing the Canadian Court †Example Speech

Addressing the Canadian Court – Example Speech Free Online Research Papers Addressing the Canadian Court Example Speech People who drive motor vehicles on Ontario roads have a duty with care and attention or to give reasonable consideration to others using the roads. William, for instance, took it upon himself and imagined as if he was the only one on that intersection. He assumed everyone would pause just because he was passing threw. He did not consider the consequences of his actions, but that was not his concern. His concern was to get threw that intersection because he was being tailgated. The one test which needs to be solved before the court in order to determine if William is guilty of a wrong doing has been determined. That is because William knew he was approaching an intersection with a red light, and William knew that the traffic moving north was at a green, yet he still choose to drive threw that intersection changing the life of one innocent victim, Phillip. His actions only tell us that his driving fell obviously below the standard of care that a reasonably prudent drive would have exhibited in the same situation. A good drive would have attempted to stop, knowing an intersection is approaching. I ask the court to consider the facts of this incident and reflect on this. If all drivers in Ontario or any other place which operates motor vehicles, which is everywhere, started to speed up because one was being tailgated, or because a red light was approaching or because one does not have the time to consider the rest of the drivers, how would our streets look today? Would anyone want their family members or close friends on that intersection knowing that William is going to cross over without giving a single thought about the drivers around him? We a society have to put up with heavy load of traffic already, we do not need more chaos on our streets, especially not drivers like William who are inconsiderate of others. Research Papers on Addressing the Canadian Court SpeechCapital PunishmentHonest Iagos Truth through DeceptionWhere Wild and West MeetThe Effects of Illegal ImmigrationTrailblazing by Eric AndersonTwilight of the UAWThe Spring and AutumnQuebec and CanadaPersonal Experience with Teen PregnancyThe Masque of the Red Death Room meanings

What Does a College Acceptance Letter Say Expert Guide

What Does a College Acceptance Letter Say Expert Guide SAT / ACT Prep Online Guides and Tips Whereas fall means college application season, spring means admission notifications time. All high school seniors want to get a college acceptance letter to their top-choice school. But what exactly does an admittance letter look like? And what does it say? In this article, we go over what information a typical college acceptance letter includes and show you real college acceptance letter samples so you can get an idea of what they look like. We also give you our top four tips for what to do after you get an admittance letter. What Does a College Acceptance Letter Say? A typical college acceptance letter usually says exactly what you’d expect it to say: that you've been admitted to the school and offered a place in the incoming class. Most of the time, a college acceptance letter will get straight to the point: it’ll start off clear and congratulatory so you’ll have no doubt about whether or not you’ve been admitted. Below are examples of the types of words and phrases commonly used in the first paragraph of an admittance letter: "Congratulations!" "I am delighted to inform you that you have been admitted to †¦" "We are pleased to inform you that you have been admitted to †¦" "We are pleased/happy to offer you admission to ... " "It is my/our pleasure to offer you admission to †¦" "It is with great pleasure that I/we offer you admission to †¦" Naturally, there’s a lot of variation with the phrases here, but the examples above are fairly representative of what you’ll see in the opening of a college acceptance letter. After the paragraph containing the offer of admission, you'll typically get a couple of sentences (which are really just compliments) about how your application stood out, how competitive the applicant pool was this year, and/or how you should be proud of yourself for getting in. The next paragraph or two will vary depending on the school. Many colleges inform admitted applicants of an admittees-only event on campus, which is usually a weekend similar to freshman orientation. These events teach you more about the campus and what kinds of opportunities and support the school offers; they also encourage you to attend the school. The ending paragraphs in a typical college acceptance letter give you details about the deadline by which you must make and submit your college decision (i.e., whether or not you’ll be attending the school). This deadline is almost always May 1. By that point, you should have gotten admissions decisions from all the schools you've applied to (unless you’ve been waitlisted somewhere and are waiting to see whether you’ll get off the waitlist). This is just the gist of what you can expect a college acceptance letter to say. But what exactly does an admittance letter look like? 4 Real College Acceptance Letter Samples Now that we’ve gone over what a typical admittance letter says, you’re probably wondering what this letter can look like. We’ve published four real college acceptance letter samples for you to look at. These show you what acceptance letters look like overall, how they’re often worded and organized, and what kind of information they generally include. Click the links below to see each college acceptance letter sample and to learn more about what these top colleges say to admitted applicants: Harvard Acceptance Letter Princeton Acceptance Letter Stanford Acceptance Letter MIT Acceptance Letter Oftentimes, after you receive an admittance letter, you'll get subsequent letters from the school giving you more information on admittees-only events, how to submit your decision, and so on. Click here to see a real follow-up letter to a college acceptance letter from NYU. When Can You Expect a College Acceptance Letter? These days, most colleges will first and sometimes only notify applicants of their admissions decisions electronically, either through an online portal or by email. That said, most colleges will also follow up their online offer with a formal college acceptance letter that is mailed directly to the applicant. When you can expect to hear back from colleges regarding your admission decisions can vary. The vast majority of colleges get back to applicants with their admission decisions by the first week of April, with many releasing their decisions in mid- to late March. If you applied early action or early decision to a school, you’ll most likely hear back in December, January, or February. For more info about when you can expect to receive an admissions decision, check out our guide to when college acceptance letters arrive. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Got a College Admittance Letter? 4 Steps to Take Next If you’ve gotten a college acceptance letter, congratulations! You've just been admitted to a college you applied to- a great accomplishment. Once you've celebrated a little, though, what should you do next? Here are four critical steps to take after you get a college acceptance letter. Step 1: Wait for Any Other Decision Notifications to Arrive Most students apply to multiple colleges at once, so even if you’ve received one college acceptance letter, it’s a good idea to wait to make your decision about where to go for college until after you’ve gotten all the admissions decisions from the colleges you applied to. This means that you should expect to wait, latest, until the first week of April, as most colleges should have sent out (electronically, by mail, or both) their decision notifications by this time. The only exception to this rule is if the school from which you got your college acceptance letter is your top choice. In this case, you already know you for sure want to attend this school, so go right on ahead to Step 3! Step 2: Choose a College to Attend Once you've gotten responses from all the colleges you applied to, it’s time to tally your results. You obviously can’t attend any colleges you’ve been rejected at, so this leaves you with only the schools you’ve been admitted to and waitlisted at. You now have to make an important decision: of the colleges you’ve been accepted at, which one do you want to attend the most? In other words, where do you see yourself thriving? If you're struggling to decide, ask yourself what you’re looking for in terms of the school campus, academics/majors, extracurriculars, overall atmosphere, location, cost, etc. We offer more tips in our guide on how to choose the best college for you. Step 3: Confirm Your Spot and Submit Your Deposit After you’ve figured out which college you want to attend, it’s time to confirm your spot in the new freshman class. To do this, you’ll usually need to fill out a form and return it to the college letting them know you intend to enroll in the fall. The deadline for your response will most likely be May 1, so be sure to contact your chosen college by this date. At this time, you should also submit your non-refundable deposit to the college. This college tuition deposit ensures you’ll have a spot in the new class. Note that this deposit may not be refunded under any circumstances, even if you change your mind or get admitted off the waitlist for a different college you’d rather attend. Step 4: Decline Your Admission Offers From Other Colleges Once you accept your offer of admission to your top-choice school, it's time to decline any other offers of admission you received. All you'll typically have to do is fill out a form letting the school know whether you intend to enroll. Again, this usually needs to be done by May 1. Recap: What to Know About the College Acceptance Letter If you’ve been accepted to a college, you’ll receive a college acceptance letter from that school, most likely at first electronically and then later as a hard copy in the mail. Most college decisions are released in the spring, typically no later than the first week of April. However, if you applied early action/early decision, you can expect to hear back in either December, January, or February. If you’ve received an admittance letter, that’s wonderful! Once you’ve finished celebrating, it’s time to figure out the next steps to take. First, you'll need to wait to hear back from all the colleges you applied to, as you might get accepted to other schools as well. After you’ve heard back, it’s time to make a decision about where you want to go for college. Once you’ve decided, you must confirm your enrollment at the school you've chosen, usually by May 1. You’ll also need to submit a non-refundable tuition deposit. Around this time, you can get started on declining any other acceptances you received from colleges. What’s Next? You know what a college acceptance letter looks like- but exactly when will your decision notification arrive? Check out our guide to college acceptance letter arrival dates to learn more. In order to snag an admittance letter to a college, you need to have a great application. Get tips on how to put together a great college application and learn how to estimate your chances of admission with our college acceptance calculator. Aiming for the Ivy League? Our expert guide explains how you, too, can get accepted to Harvard, Princeton, and more! Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

I shall obey, my Lord Essays

I shall obey, my Lord Essays I shall obey, my Lord Paper I shall obey, my Lord Paper An exploration of Shakespeares portrayal of women in Hamlet Although not as fully realised as the main male characters, the female characters in Hamlet play an absolutely crucial part in developing the deep running themes in the play, and prompting fundamental questions about human psychology for the audience. Hamlets relationships with the two women in the play are complicated and turbulent. The cold rejection of Hamlet by his childhood love, Ophelia, and the disloyalty and gross, publicised sexual activity of his over-sensual mother, conspire to produce misogynous feeling in Hamlet. Hamlet often expresses his thoughts and feelings, conscious and unconscious, through imagery. In Act II scene ii, he describes fortune as a strumpet, or whore. This comment hints at his misogyny, but these feelings can perhaps be best illustrated by his exasperated cry, Frailty, thy name is woman. The female characters in the play can be interpreted as either manipulative, using those around them to gain for themselves, or manipulated, being pushed around by those in more powerful positions. Certainly in a patriarchal society like the one described in Hamlet, (or indeed the society in which Shakespeare lived), women had very little independent power, and therefore had no choice but to use the men around them if they wanted any influence whatsoever. Perhaps Gertrudes relationship with Claudius is an example of this. Ophelia seems to be a submissive, weak character who has retained a childlike innocence and naivety; Polonius calls her a green girl, (where green means inexperienced and immature). She demonstrates what an Elizabethan audience would have deemed an admirable loyalty to her father, Polonius, whose thumb she is well and truly under. She is very much influenced by him, and also by her brother Laertes, indeed, at their wishes, she spurns Hamlet, showing a distinct lack of loyalty to her lover, and little of the passion or determination of a Juliet. Ophelia has relied on men for guidance since the death of her mother when she was an infant, and in the absence of the three dominant men in her life, (Hamlet in England, Laertes in France and Polonius dead), Ophelia is lost. This combined with her guilt at rejecting Hamlet, which she sees as the direct cause of his insanity, and the subsequent death of her father, causes her to become insane also. As Anne Barton puts it, in William Shakespeare Four Tragedies, Ophelia doesnt commit suicide; when she accidentally falls into the stream she simply yields to the current as she always has done in life. This epitomises Ophelias primarily submissive temperament. It could be argued that Ophelia in fact plays the part of manipulator, as opposed to the manipulated. Perhaps she rejects Hamlet to please her father, but with a selfish motive, to further her own cause in some way. In Act III scene i, she joins the plot to discover the cause of Hamlets madness, and in doing so deceives him, saying that her father is at home, when in fact he is hidden behind the arras, eavesdropping on the conversation. It could also be argued that Ophelia did in fact commit suicide, as a last act of attempted revenge on Hamlet for withdrawing his love from her. Whether or not she is manipulative, she seems impassionate in her love towards Hamlet. She heeds her father and brother and fails to fight for her relationship with him, indeed when Polonius warns against involvement with the prince, Ophelia is typically compliant, replying merely, I shall obey, my Lord. To Hamlet and the audience it may seem as if Ophelia is unloving and cruelly rejecting, but perhaps she does love Hamlet, but only as far as her childlike capacity allows, without the passion and conviction of a more mature, independent character. Ophelia confuses Hamlet. When he cries, Get thee to a nunnery, he perhaps cannot decide whether she is as chaste and virginal as she seems or in fact as whorish and sexually motivated as his mother. If she is what she seems, the world of lust, murder and incest is no place for her, but if she is like Gertrude, perhaps nunnery in its other sense, i. e. brothel, is a more appropriate place for her. Shakespeares creation of Ophelia as a weak and childlike character, with a distinct lack of heroism, is necessary. Shakespeare did not want to place great emphasis on the love story; if Hamlet had been madly in love with Ophelia, it might have interfered with the main storyline. She had to be a subordinate character, unequal to Hamlet in spirit or intelligence; otherwise she would have been more inspiring and able to help Hamlet. This is demonstrated when, under her fathers advice, she ends her blossoming relationship with Hamlet without question hardly the actions of a Cleopatra or a Portia.

Marketing research report Essay Example | Topics and Well Written Essays - 5000 words

Marketing research report - Essay Example Figures are provided by various web sites, one of these is a reliable source from Mintel which conducts scientific and period reportage, with the aim of analyzing various industries and businesses affecting the UK and other countries. Not only this, the different incidents of global terrorism are briefly examined so that there can be an analysis on its impact on hotel and tourism industry. According to the EU, a hotel is defined as "a collective accommodation establishment, typified as being arranged in rooms exceeding a nationally specified minimum and as providing common services, including room service." The UK definition is made according to the holding of a licence to sell liquor. (Mintel website) Mintel defines tourism "as any travel which involves an overnight stay away from home." Tourism 'trips' divide between holidays (short breaks of 1-3 nights or long holidays), business travel, VFR (visits to friends and relatives (VFR) and miscellaneous travel purposes (eg shopping or religious trips), all of which may involve staying in a hotel. (Mintel website) When terrorists hijacked four U.S. ... The perpetrators - and indeed the entire world - may have thought that it was the end of America as an economic and military superpower. America under attack, America on its knees, Bin Laden, the anthrax threats and other security concerns, what would be the future of America and the world and the global economy Terrorism is a menace to society. It involves violence causing destruction and deaths for vague and questionable "religious causes" - love and service to God - never before heard in the annals of man as a religious being. The September 11 attack impacted on the lives of the American people and the economy, by creating fear and depreciating billions of dollars worth of man-made infrastructure, buildings and capital. Terrorism has spread all over, and where there is terrorism, profound effects impact on tourism, a direct victim along with the economy. From as far as the Philippines, to the small island of Bali in Indonesia, to the subways of London, to Spain, Egypt, Brazil, Nepal, and the skyscrapers of New York, terrorism wreaked havoc. There were instant reactions from countries and governments. Securities in airports and terminals were strict. People restricted their travel. Terrorism served its purpose - fear in everyone's heart. In the wake of the tragedy in New York, travel and tourism industry was reeling. Airline travel and hotel stays have plummeted worldwide. Industry revenues, profits, and stock values are all down. Industry workers are being laid off in large numbers. (World Economic News, 2000) The World Tourism Organization issued the "Report of the Secretary-General: Terrorist Attacks in the United States of America", and acknowledged that the "unprecedented and brutal act of terrorism is

ZAPPOS another successful venture of AMAZON.COM Essay

ZAPPOS another successful venture of AMAZON.COM - Essay Example ..the paramount concern †¦.as banks, food manufacturers and government officials suffer from losing people’s trust† (Need, n.d.). The benefit and success in business go hand in hand with trust. None of the businesses in the entire world would ever wish to run losses in the market however crowded it may seems to be. To be successful, business would want consumers to buy and try more and comfortably pay for the goods and services. This is where brand trust comes in. Defining brand trust remains challenging as any retailers would prefer its definition left to the consumers’ view of their products and services (Weinberg, 2009). However, my ideas seem to differ from that: it is the responsibility of the business to build trustworthy relationship with the consumers. A good example of brand trust can be taken from the printing industry. If you buy a printing machine allegedly printing one thousand copies in one minute, yet in reality it can only produce one hundred copies in one minute, then there is no trust towards the producers of the machine. The above example introduces another important factor in brand trust, which is honesty and clarity. Honesty and clarity are very much essential in building brand trust. According to the study conducted in 2010 by the Reader’s Digest European Trusted Brands, 13% of consumers trust advertising and 32% of consumers trust international companies. However, according to Nielsen Global Online Consumer Survey, 48% of consumers trust their work colleagues, friends and neighbors, 90% of consumers, trust recommendations from friends while 70% trust opinion posted online (Grimes, 2012). A question then may arise: do many clients understand key factors required to build trust? Perhaps we can say they do or they do not; it depends on the kind of scenario presented before the consumer. The only reality you can bank on is that every client wants to build trust. But how can we achieve trust for products and ser vices? This is a question many entrepreneurs and marketing officers attempt to answer on a daily basis. Just like people build trust in relationships, the same way clients build trust for brands and business. This is achieved through trust drivers as illustrated below. Factors influencing the effects of online Trust The steady growth of the Internet has in the recent past promoted e-commerce to a great extent. The Internet is now an essential part of a multichannel strategy for firms. In order to create a long term relationship guided by trust, companies are required to build on customer trust (Bhusry, 2005). This is very necessary in the world of e-commerce because consumers depend on the Internet for extraction of useful information and purchasing of products/services offered. Successful e-commerce requires a wide evaluation and understanding of how brand trust is achieved and the effects it has on consumer behavior (Epstein, 2004). In the case of Zappos e-business, quite a number of trust drivers come into plays. We must note that the web site design is also a very important part of e-commerce, and thus very essential factor in building trust. In addition, the web site design strategies of different web sites classification emphasize different characteristics like navigation, privacy and advice that are very crucial in building trust (Weinberg, 2009). Quite a number of factors may affect online trust of Zappos e-business, namely, risk of information, price of the product/service on the web site, financial risk and the navigation ability of the web site. The above factors can be broken down into details as follows: (a) Risk of Information. The risk of

Genetics and Criminal Behavior Research Paper Example | Topics and Well Written Essays - 1000 words

Genetics and Criminal Behavior - Research Paper Example If for instance a person is proved to be genetically predisposed to criminal behaviour, they can be given intervention therapy to help them not to end up in crime. This would be like knowing that someone is about to get some disease and intervening before they actually get the disease. It would work as a way to immunize the person from criminal behaviour by helping them to be able to recognise their won weaknesses and how to overcome them. The second way in which this kind of approach to criminology can be useful in the prevention of crime is by helping the criminals to be able to pin point criminals long before they commit any crime (Connor, 1995). Not only would it be able to help in preventing crime, it would also be able to help in situations where investigations of already committed crime are being carried out. This would help in identifying suspects in a much easier way and being able to carry out investigations in an effective way. There are various cases where genetics have been seen to be a cause for criminal behaviour. A good example of this is the Jared Lee Loughner case in which Jared Lee Loughner went on a shooting spree where he killed six people and injured numerous others (Denno, 2011). His defence counsel asked that a forensic psychiatrist carry out an assessment of the suspect. William Bernet, a psychiatrist carried out an assessment of the suspect and concluded that he had a rare mental condition, m onoamine oxidase which would predispose him to violent actions. The lawyers were able to prove that the suspect did not carry out the criminal act of his own will but that he was genetically predisposed to do the same. The above case also proves that using behavioural genetics can be useful in the justice system in making sure that justice is served in the best way possible. Failing to do so will mean that the people will not be able to get full

Paper for Reading for Research Example | Topics and Well Written Essays - 500 words

For Reading for - Research Paper Example The idea that Donny’s father entailed four wives, whereby three consisted of whites demonstrated that he wanted to manifest to the parents that his race never prevented him from accessing love from both divides, especially the whites. The author demonstrates that their family stayed disowned by the grandparents, an issue that presented cruelties in their life. This expounds that racial discrimination inflicts torture to persons that fall prey and makes their stay miserable. The author also demonstrates that places like Hyde Park entail reservations as being settlements for biracial persons (Terry). This intents demonstrating that US consist of allocated places inhabited by certain half-colored persons, which manifests discrimination at its heightened levels. Donny remembers the grandmother threatening that he should shower well because his being black-skinned never prevented her knowing whether he was clean. The author also recalls numerous references as being ‘nigga’ by children that he encountered when playing (Terry). ‘Nigga’ meant that the children never recognized that Donny emanated from a mixed race, but dominantly noted the African as opposed to the white race, a case that reveal s ill racial relations exhibited by persons in US. Kwei-Armah explains that his immigration into US culminated to acquire a deepened knowledge concerning racial relations. For instance, the author notably expounds that race entails a subject of intense reference amongst the US compared to its minimal consideration in Britain (Kwei-Armah 64). I render support to the author’s sentiment on the bases that US presents an ill perception regarding to the Afro-Americans together with other minority groupings in the state. In addition, the author explains that US natives encounter hectic times trying to categorize persons of African-Britain descent because of the dominant American

Battle of the Bulge Essay Example | Topics and Well Written Essays - 500 words

Battle of the Bulge - Essay Example Even though Western powers expected a major strike from Germany towards the end of WW2, they were unaware about the timing, location and the strategies of the German attack. This paper analyses the importance of Battle of the Bulge in the rest of the Second World War. Hitler was able to create some panic in the enemy camp during the initial periods of Battle of Bulge because of his unexpected war tactics and strategies. â€Å"On Christmas Eve, the Allies experienced the first ever attack by jet bombers. Sixteen German Me-262’s attacked rail yards in an attempt to upset the ability of the Allies to supply themselves† (The Battle of the Bulge). However, Hitler could not sustain the advantages gained by his troops because of the shortage of fuel for filling his jet bombers. After surviving the initial shock, Americans started the counter attack immediately using their air power. In fact Battle of Bulge was the largest battle fought by the Americans during the entire period of Second World War. It was estimated that more than 600000 American soldiers took part in this battle. Both the Americans and the Germans suffered major casualties during this war. Around 81000 Americans and 100000 Germans lost their lives in this battle.

Business plan Coursework Example | Topics and Well Written Essays - 4000 words

Business plan - Coursework Example In the past few years, there has been a drastic increase in population with new young families and subdivisions moving towards the urban centers. It is therefore Pizsho’s strategy to take advantage of the golden opportunity of first-moving products and find itself as the best pizza provider within the region. The management team has a strong belief that the shop will be the best option in serving the fast growing population with modern, unique and fresh menu as opposed to the other shops nearby. Currently, Pizsho has well established network in the town with approximately 2000 customers visiting the premises daily. It has trained employees with vast experience in hospitality industry and modern equipment. Although it was started recently, it has expanded rapidly. If this trend continues, it is anticipated that the shop will open other branches. Taking the assumptions that there market conditions prevail, the shop will employ more workers, improve the competence skills and offe r diverse services. This business plan therefore calls for an interesting, profitable establishment with a future anticipation of growing to serve the needy society. Above all, this business plan gives a clear description of a healthy food industry with well established prospects, looking forward to gaining an international popularity. Mission Pizsho has a mission of creating a pleasant and responsive environment for the esteem customers in a productive and well designed atmosphere that facilitates a good work place for all people. The shop is very sensitive to the taste and the appearance as well as ingredients of pizza. It attempts to satisfy its customers with the best services; both tangible and intangible. It maintains the fact that, â€Å"our neighbors are our customers as we are all residents of the market area.† Vision To be the leading food industry that creates and nurture creative, healthy and respectable environment that people can sit, relax and enjoy the best fo ods in the region. In striving to achieve this, it ensures that the workers are fully compensated and motivated to respect the customers and produce quality pizzas. Pizsho seeks to maintain responsible and fair profit, just enough to maintain the business operations healthy and meet its demands. Objectives The objectives of Pizsho are: i. To maximize profits at any given time. ii. To create a stable market place able to sustain sales and marketing goals and attracting customers iii. To arrive at hospitable monthly sales by the end every financial year with a steady increment by the end of the third financial year iv. To establish a modest relationship among all the distributors and customers. Key Performance indicators The business key to success factors are: i. Marketing: promoting the company, its products as well as delivery channels to the rural community ii. To deliver the customer with value proposition iii. Product consistency and

Paper for Reading for Research Example | Topics and Well Written Essays - 500 words

For Reading for - Research Paper Example The idea that Donny’s father entailed four wives, whereby three consisted of whites demonstrated that he wanted to manifest to the parents that his race never prevented him from accessing love from both divides, especially the whites. The author demonstrates that their family stayed disowned by the grandparents, an issue that presented cruelties in their life. This expounds that racial discrimination inflicts torture to persons that fall prey and makes their stay miserable. The author also demonstrates that places like Hyde Park entail reservations as being settlements for biracial persons (Terry). This intents demonstrating that US consist of allocated places inhabited by certain half-colored persons, which manifests discrimination at its heightened levels. Donny remembers the grandmother threatening that he should shower well because his being black-skinned never prevented her knowing whether he was clean. The author also recalls numerous references as being ‘nigga’ by children that he encountered when playing (Terry). ‘Nigga’ meant that the children never recognized that Donny emanated from a mixed race, but dominantly noted the African as opposed to the white race, a case that reveal s ill racial relations exhibited by persons in US. Kwei-Armah explains that his immigration into US culminated to acquire a deepened knowledge concerning racial relations. For instance, the author notably expounds that race entails a subject of intense reference amongst the US compared to its minimal consideration in Britain (Kwei-Armah 64). I render support to the author’s sentiment on the bases that US presents an ill perception regarding to the Afro-Americans together with other minority groupings in the state. In addition, the author explains that US natives encounter hectic times trying to categorize persons of African-Britain descent because of the dominant American

Business plan Coursework Example | Topics and Well Written Essays - 4000 words

Business plan - Coursework Example In the past few years, there has been a drastic increase in population with new young families and subdivisions moving towards the urban centers. It is therefore Pizsho’s strategy to take advantage of the golden opportunity of first-moving products and find itself as the best pizza provider within the region. The management team has a strong belief that the shop will be the best option in serving the fast growing population with modern, unique and fresh menu as opposed to the other shops nearby. Currently, Pizsho has well established network in the town with approximately 2000 customers visiting the premises daily. It has trained employees with vast experience in hospitality industry and modern equipment. Although it was started recently, it has expanded rapidly. If this trend continues, it is anticipated that the shop will open other branches. Taking the assumptions that there market conditions prevail, the shop will employ more workers, improve the competence skills and offe r diverse services. This business plan therefore calls for an interesting, profitable establishment with a future anticipation of growing to serve the needy society. Above all, this business plan gives a clear description of a healthy food industry with well established prospects, looking forward to gaining an international popularity. Mission Pizsho has a mission of creating a pleasant and responsive environment for the esteem customers in a productive and well designed atmosphere that facilitates a good work place for all people. The shop is very sensitive to the taste and the appearance as well as ingredients of pizza. It attempts to satisfy its customers with the best services; both tangible and intangible. It maintains the fact that, â€Å"our neighbors are our customers as we are all residents of the market area.† Vision To be the leading food industry that creates and nurture creative, healthy and respectable environment that people can sit, relax and enjoy the best fo ods in the region. In striving to achieve this, it ensures that the workers are fully compensated and motivated to respect the customers and produce quality pizzas. Pizsho seeks to maintain responsible and fair profit, just enough to maintain the business operations healthy and meet its demands. Objectives The objectives of Pizsho are: i. To maximize profits at any given time. ii. To create a stable market place able to sustain sales and marketing goals and attracting customers iii. To arrive at hospitable monthly sales by the end every financial year with a steady increment by the end of the third financial year iv. To establish a modest relationship among all the distributors and customers. Key Performance indicators The business key to success factors are: i. Marketing: promoting the company, its products as well as delivery channels to the rural community ii. To deliver the customer with value proposition iii. Product consistency and

Judy Bacas Art for Peace Essay Example for Free

Judy Bacas Art for Peace Essay Making connections: Judy Bacas Art for Peace. Change: According to Baca, Adversity breeds a certain kind of strength Do you agree? Give an example to support your opinion. Is it really true that what does not kill you makes you stronger? I do believe so. Maybe when people face a problem it does not makes too much sense in the near future, however it will do. The story that Bacas grandmother told her when she was a girl is an example of how sometimes people is not able to overcome problems, nevertheless this does not implies that this happens all the time. It is common to appreciate how people become pessimist and often depressive when adversity meet their lives. According to Seery (2011) some theory and empirical evidence suggest that the experience of facing difficulties can also promote benefits in the form of greater propensity for resilience when dealing with subsequent stressful situations. (p. 90) Mark Seery carried a study in which followed 2,398 subjects for a span of three years, he found that there is a balance of adverse life experiences: some adversity seems to make us stronger than those with a life of either no adverse life experiences or many serious struggles. The study concluded that those people who had experienced a lot of adversity had poorer outcomes, on average, than people who reported no history of adversity they were more depressed and anxious, were less satisfied with their lives, and were more likely to have physical or emotional problems that interfered with their ability to work and socialize. Every day, all the time we meet or we know stories of people who had to endure physical abuse, who was exposed to homelessness, or those who had faced natural disaster of physical limitations. A well-known story is the Nick VuJicics story. He was born and raised in Melbourne, Australia. He was born without limbs. By the age of eight he was already depressed and by the age often he decided to end his life by drowning himself in a bathtub. After a couple attempts, he realized that he did not want to leave his loved ones with the burden and guilt that would result from his suicide. He had spoken on motivational topics after creating the company, attitude is altitude. He also launched a non-profit ministry, life without limbs, to spread his messages of faith and hope around the world. Finally, seems like Nietzche was right, what does not kill you makes you stronger. No matter what type of difficulties a erson could have face, always we have the chance of learning of them and breed strength.

Business Plan Of Castle Family Restaurant

Business Plan Of Castle Family Restaurant This is the business plan of Castles Family Restaurant located in the north California. It has the eight branches in different location. Total 340 employees are working in the restaurant. There is part time as well as full time employees working in it so the need for recruitment and hiring on continual basis required by restaurant. The manager operations and HR manager Jay Morgan need to face the problem related to HRM related to visit in all branches on weekly basis, managing the large number of employees of different branches, managing their payroll system, scheduling and their queries with out delay of time and in cost effective way. HR consultant is hired to coop with all these HR issues of the restaurant. The business plan includes different HR reforms in order to problem resolution. HRIS is considered the key towards the accomplishment of restaurant goals and to meet the HR requirements. Different types of HRIS are identified and the important types of HRIS that fit on the scen ario and can help to resolve the HR issues at is facing by Restaurant is analyzed and methodology of its proper implementation is suggested. Comparison of different types shows that restaurant needs to implement the payroll and employee self support management software in order to coop with daily basis HR issues. Ascentis software Vendor Company is recommended in order to install the successful implementation of HRIS in the restaurant in order to meet the HR needs of the company and provide the successful implementation of solution to the HR manager of restaurant. Introduction The paper is related to the business plan of Castle family restaurant, which is the restaurant situated in the North California. It is the family owned restaurant and it has multiple branches in different locations. The business plan represent the document summarize the Castle family restaurant current business operations related to HR functionality of restaurants manager Jay Morgan who is the operation manager of his branch and carry out the Hr functions of other multiplication branches. I as the HR consultant of Jay Morgan is required to present the business plan to identified the HR problems that currently restaurant is facing, important HRM system need to be installed in order to meet the HR requirement of the company, comparison of different HR techniques in order to identify the best technique for the restaurant and sought out the current issues related to HR functions of Castle family Restaurant. The most important thing here is the implementation of information system to effe ctively carry out the HR activities of the restaurant. Company Review Castles Family Restaurant is basically medium sized company. It is a family owned restaurant. Total Eight branches are there located in different location naming Dunsmuir Avenue, Eureka, Parkview Redding-Shasta County, and Yreka-Siskiyou County. Castles Family Restaurant is providing services to the larger numbers of customers. The restaurant carries out their working in different areas and integrates the system of food chain and employees through its manager Jay Morgan who has performed dual responsibilities, one is the responsibility of operation manager and the other one is HR manager. Morgan has to closely manage the HR operations of various branches of restaurant with close consideration and integration of employees working in different branches. Almost 340 employees are working in the restaurant with 40 % of employees are full time weather the remaining are part time employees. The need for the part time is increasing so the recruitment and hiring of part time employees is the issue on regular basis. In the reality the tasks to manage the HR functions of various branches without the implementation of technological advance system is difficult and to some extend impossible to perform in effective manner. HR Problems The basic problem that restaurant have to face is the management of Human resources in multiple location. The HR manager has to visit the various branches to handle the work schedules of employees in different branches and to manage of their work place issues, discuss if any problem they have. Tasks related to recruitment and hiring of employees, management of benefit programs for them and to analyze their performance as well. The manager needs to handle the payroll system and Information is stored in an Excel spreadsheet and checks are printed from his computer. All these HR activities of different branches are difficult to manage effectively with increasing transportation charges of gasoline in the world and the much time will also consumed because of the timely visits to different locations on weekly or daily basis that will be hectic for the manager to manage and cover the routine tasks of the restaurant. Industry Analysis The Castles Family Restaurant is concerned with the service industry. The trend of service industry is growing day by day. Service is some thing intangible. The restaurant industry has the growing trend world wide as the people are now more interested in the fast food and the food from outside. Increasing number of population increase the demand for the restaurant and the most of the people relate to either sex now considered as working class because of lack of time they have to cook the food. Adults and kids are also a major target market for restaurant industry as they are the lover of different variety of food. Restaurant Industry Sales Trend (Duff Phelps, 2011) The figure shows the increasing trend of American restaurant industry with a major pitfall in 2009. The increasing trend can be seen in 2011 with the revenue of 604 million. The restaurant industry is contributing 10% in American sales. (Trends in Fine Dining, 2011a). Industrial Trend and Restaurant Performance The industry wide transformation starts with the increasing trend of informational technology in the world wide industry. Technological advancement in the world turns the world towards the global advancement and pushes the industries towards the globalization. Information technology gives the support not only to the It industry but it become the backbone for each and every industry world wide, including manufacturing industry as well as for the service industry. Service institutes like, hospitals, pharmacies, laboratories, colleges, universities, hotels and restaurants all these sectors need to implement the technological advancement system in order to accomplish their goals and to meet the growth criteria. The expansion and growth of business in multiple locations is not possible to run effectively without the successful implementation of information system. To manage the HR tasks in the multi dimensional firm is very easy with the informational technology as the system make the fir m able to provide the integrate system of communication and collaboration in the organization trough which operations of multiple locations and departments can be strongly collaborate and information can be transferred and share in effective way that provide the ease to link the activities of different department with in an organization as well as the activities of different branches which are located outside the geographical boundaries. The Castle Family restaurant need a close consideration towards managing the company with the change industry trend as the in competition is very fast and the trend of food service industry is upgrading time to time so to meet the competition efficient and modern HR system must need to implement with the advanced information technology aid to flourish in the food industry. Business Analysis Castle Family Restaurant has eight branches in multiple locations. The HR activities are still cooped with traditional HR methodologies. The recording and managing data on Excel spreadsheet with complex analysis employees performance by visiting the location of their operations is the difficult to manage. HRM system of the restaurant needs the improvement in order to meet the HR needs of the company. From The basic business change that Restaurant HR manager need to analyze is the updating of its system in order to accomplish its employees management in better way. Restaurant manager currently needed to measure the employees performance, their schedules and the problems after visiting the location. That is hectic, time taking and many communication lags can be occur because of lack of direct communication. Modern technological advancement emphasize on the implementation of Human Resource Information System (HRIS). This is the merger of human resource management and information system that supports the company to manage their human resource with advance technology and information system. Castles Family Restaurant need to implement HRIS in order to meet the current HR needs and to move with equal pace in the world to compete in industry and to expand it business in fast pace. Human Resource Information System (HRIS) is an automated system that provides the online solution to the HR problems of the company. This system automate the data entry about the important staff based information, pay roll management, accounting functions, tracking of data, performance measurement of employees through on line software that records data relate to the employee activities in benefit programs etc. HR manager currently relied on the maximum manual tasks to record and manage the information. Traditional methods of data recording and pay roll system are followed by the manager. No mean of direct communication are there to discuss and to coop with the issues that employees will face and employees performance is also measured on the bases of their personal observations by the HR manger that is time consuming because it is difficult for manager to visits the number of different locations where the restaurants are located at a time so delay also bears cost. The HRIS provides the softwares with the automated system for the solution of maximum problems that is facing by the manager. The Human Resource Information System provides the administrative control in different systems. Some are given below; Payroll System Scheduling Absenteeism management Time and performance records Recruitment Learning management Employee self service module Many types of HRIS are there to provide the benefits of information technology and advancement. Castle Family Restaurant need to implement HRIS in order to track the employees through automated system with out the physical visit of the management and measure their performance through the online performance record, electronic recruitment and learning of an able applicant, measure their absenteeism rate, answer the employees query etc. HRIS Type HRIS provides the different benefits regarding HR tasks. What the Castles family restaurant needs is to choose the program of its need. The basic HR types that Castle Family Restaurant is recommended to install in order to get cost effective way to coop with its Hr issues are following. 1-Payroll Module It is an effective part of HRIS that helps to generate the automated payroll checks of employees with the recorded time and attendance of the employees that will provides the relaxation to the manager of the restaurant to not follow the traditional pay roll system of keeping the records in excel spreadsheet and issue computerized checks. 2-Applicant tracking System This is the tracking software which used to track the applicant through online resumes and job applications received by the company and match it with the required qualification and experience. Through proper matching the required candidates will be identified. This will help the HR manager of restaurant to identify the proper candidate for part time as well as for full time employees and save time to physical efforts that are much more time consuming. 3-Employee Self Service Module It is the system to generate the answers of employee queries automatically. The employees can get solve their issues through the automated system. E.g. if employees want to confirm its attendance record or paid days it can generate information using the system with out disturbing the HR personals. It will be generate the answers of queries through data recorded in the system. Morgan can receive large number of benefits from his HRIS type as it do not need to visit the work stations in order to answer the questioning of employees on daily basis. 4-HRM module This covers the large number of HR activities starting from application of employees to the retirement. It records the data related to demographic, selection, training and development, capabilities and skills management, records of compensations and benefits and other related activities. The leading HRM systems are providing the ability to read applications and then enter the relevant data in the application database fields, notify employers and provide management and control. Comparison HRIS is the system to automate the HR activities. Large numbers of sub software are used in HRIS and the restaurant needs to install the system according to their needs. As the system is costly to install but once it has installed and star it working it will provides the advantages in large extend as compare to cost associated with it. The four HRIS types are have key importance for the Castles restaurants for the effective improvement in its HR functional advancement. For the current HR issues the restaurant need a close focus on the payroll module and employees self service module because of its demand as HR manager do not need to get tensed with the employee daily base queries in the present of employees self service module and to manage the payroll system in the presence of payroll module as it keep the record and manage payroll checks automatically as compare to others. Applicant track system, HRM module and other are also important for the effective management in different times but can be compromised for the present time HRIS Vendor Recommendation Large number of vendors is present in the industry to provide the HRIS package to their customers in order to meet their Hr demands. They are providing the either the software to handle the specific problems like payroll management module or applicant tracking system for the recruitment of employees etc, while some are providing the complete package of software with performing variety of functions. As an HR consultant of the Castles Family Restaurant some important vendors names are recommended. These are following. 1- Epicor Software It is one of the leading Hr Management software provider and covers three different sectors including manufacturing, construction and service industry. It can be a better option for the Castle family restaurant because of its application including salary and compensation administration and other large number of services can be a beneficial tool for the HR department of Castle family restaurant. (Epicor HCM) 2- Ascentis The company is founded in 1994. It offers an easy-to-use suite of applications for small and mid-sized organizations that integrates and automates critical HR and payroll processes. The company is providing the HRIS variety of payroll, HR management software and its logo is Simplifies your life that also clear it objective and goal of providing the clear solution to HR issues and simplify one life by using the software. 3- Apex business software It is providing HR software, leave and time management software, absent management software and many user alerts. Like other vendors it is also providing basic HR tools to provide ease in Hr functionality in the organization. ( Apex business software) Recommendations It is very difficult to justify with one best vendor when there are large number of vendors are there in the industry and when there is less difference in the services and applications providing by these vendors. After sale services and customer satisfaction from them is an important tool to reach at the conclusion. As the HR consultant it is recommended to implement system software service of Ascentis. The Ascentis will be the better option for the Castles Family Restaurant because its first positive point is its experience in providing HRIS. Ascentis delivers the comprehensive HR services supported by the latest Microsoft technologies. The restaurant can implement the latest Hr system in order to meet the HR requirements of the company. The basic reason to recommend this one is that it is providing specialized services to the service industry and its major focus in on the small and medium size of companies as castles family restaurant is the medium size of organization with average employees working in it so the company match the requirement of restaurant very well n order to meet the HR demands of the Restaurant. Asentis provides the effective payroll management system that will prove beneficial one for the restaurant. The payroll system includes tax filing, direct deposit and check printing. This will be the automated system and manager not need to face any issue in it. The vendor is providing the comprehensive payroll system to their customers. The Castles restaurant can utilized with outsource service of Ascentis with easy to use customer interface and the real time payroll system as well. Conclusion HRIS is the fast growing phenomena and its successful implementation in the restaurant industry make it able to sought out the HR related issues in effective manner. The restaurant is expanding its operation in vast territory so the implementation of proper HRIS type in the area where Hr functions need to be improved is important to consider. The Hr manager issue of reducing the cost of the restaurant by substituting the effective method in order to coop with the cost barriers which restaurant is currently facing in the form of transportation expenses and time which need to be save, the automated payroll, and HRM software should be installed to meet the future cost. As the implementation of HRIS successful will be the one time investment that has the potential to provide wide range of benefits in the future and the best vendor for HRIS is the one which can provides the user friendly HR system in cost effective way.

Bali Summer :: essays research papers

I still memorize those hot humid nights in Bali, Indonesia. I thought I fainted when I got of the plane at the airport. The heat of the air, hit me in the face, and felt like it threw me on the ground. We settled into the airport which was just one large hall which was a un organised position and uncontrollable from all passengers coming of their planes. We got our luggage and made our way to Ubud our first destination for seven quick nights. The reason of visit to this part of Indonesia was because it is near the monkey forest and temples. This trip overseas was my very first holiday overseas and I was thrilled. The idea for a trip to Bali was because close friends said it was the best. We found out soon enough it was heaven for fake merchandise, clothing and lots of others things. We visited the monkey forest that which was a time of my life. At the front of the forest there was a shop selling peanuts for the monkeys. We where far unaware that once we entered the forest, there where signs saying not to feed the monkeys. We then followed the path through the forest that was covered by large tree canopy and gigantic trees. We started throwing peanuts on the ground around us and monkeys hastily followed and ate on unaware of us. Once we threw a sparse amount of peanuts we got surrounded by monkeys and where outnumbered by them. My dad put his hands in his pockets, and one monkey pounced at him with no warning. My dad shacks the monkey off and we promptly walked off to escape the attack. We visited and witnessed most interesting old temples and thousands of years old bridges. From Ubud, we made our way to Kuta that was much more of a tourist style town. Our resort was humongous with beach frontage. The next day we walk down the main road where we find that there is a large theme park called Water Bomb park close by. We then walked to the markets where there was the fake gear. We picked up Nike, Addidas and Fila shorts and t-shirts for a ridiculously cheap price. We found out that there was a McDonalds and KFC near the market with identical fast food menu to Australia. How lucky for us. We still tried out all the international restaurants near by.

The Status of Africa :: Politics Economics Geography African Essays

On October 7 1999, Arizona Daily Wildcat published a remarkable article by Lora Mackel, a history Junior in the University of Arizona. In the article, Mackel expressed her views about the current state of the African continent as follows: We have all seen the images before: Children with bloated bellies, rebels with assault weaponry, shanty towns that spread as far as the camera can pan. These images reflect our own modern conceptions of Africa, for it seems that these wretched conditions and the continent itself are permanently linked. (4) Mackel’s article reminded this writer of a little anecdote told by a fellow countryman of mine named Kagiso, who is from northern Botswana and is currently studying in Alabama. Apparently, one of his American classmates innocently asked him how he had escaped from the civil war going on in Africa. According to Kagiso, this particular classmate of his has this notion that Africa is just one big country. Although it was easy for my countryman, Kagiso, to dismiss his classmate’s question as emanating from an individual on the lower side of the I.Q. scale, the point is that it connects to Mackel’s views and summarizes the perceptions of some Americans about Africa. Their perception is that the whole African continent is a basket case. On the other hand, there are some Americans who – unlike some of their countryman – may not dismiss Africa entirely out of hand. Such Americans may hold the view that Africa is a serious cause for concern. Once in a while , a sympathetic soul who holds the latter view more strongly may arise. Unfortunately, most of the time, such people feel so sorry for Africa that they end up being apologists for the African continent, never mind the fact that the continent is home to 61 countries with varying economic successes (â€Å"Atlas† 122). The generalized descriptions of Africa by writers such as Mackel fail dismally to present a true image of the continent. Africa’s critics may single out the political instability prevalent in some African countries as a cause for their dismissal of Africa. These critics may use Rwanda to plead their case. In 1994, approximately 250,000 Rwandans crossed into neighboring Tanzania as refugees. This was after their village leaders forced them out just because they belonged to a different ethnic group (Shawcross 4). It is easy for Africa’s critics to gloat over these reports. However, one need not be reminded that political strife is not uncommon in this day and age.

Mine Essay

The following are the lists of groups who are classified as cult. The group are divided into 2 groups namely, the Local and the Foreign Cults LOCAL CULTS Local Cults otherwise known as indigenous cults. This refers to the cults of Christianity that are home grown (in the Philippines. They may have similar doctrines with the major cults but managed to formulate their own style of unsound theology. Examples are as follows: * Iglesia ni Cristo  (I. N. C. ) – Felix Y. Manalo. Jesus Miracle Crusade International Ministries – Wilde Almeda. * Jesus the Name Above Every Name – Apollo Quiboloy. * Pentecostal Missionary Church of Christ (Fourth Watch) – Arsenio Ferriol. * Members Church of God International (â€Å"Ang Dating Daan†) – Eli Soriano. * Shepherd’s Message  Ã¢â‚¬â€œ Joey Guerrero. * Jesus Christ To God Be the Glory or â€Å"Friends Again† (â€Å"Oneness†) – Louie R. Santos. * Philippine Benevolent Missionary A ssociation (P. B. M. A. ) – Ruben Ecleo * Tres Persona Solo Dios * Ako Nga  Ã¢â‚¬â€œ Casiano Nazaire FOREIGN CULTS This refers to the cults of Christianity that came from outside the Philippine Islands and was brought here by their emissaries to spread their false teachings. Examples are as follows: 1. Alamo Christian Foundation 2. Anthroposophical Society 3. Astara 4. Children of God 5. Christadelphianism 6. Christian Family Fellowship 7. Christian Identity Movement 8. Christian Science 9. Church of Armageddon 10. Divine Light Mission 11. Eckankar 12. Est 13. Foundation of Human Understanding (Roy Masters) 14. Jehovah’s Witnesses 15. Krishna 16. Life Spring 17. Mormonism 18. Oneness Pentecostal 19. Rosicrucianism 20. Scientology 21. Self Realization Fellowship 22. Silva Mind Control 23. Swedenborgianism 24. The Farm 25. The Unification Church 26. The Way International 27. Theosophy 28. Two by Two’s 29. Transcendental Meditation 30. Unitarian Universalist 31. Unity School of Christianity 32. Urantia 33. Wicca â€Å"The Kingdom will start small, but don’t despise small things, for it will soon infect and affect the whole world. And behold, this is happening today. â€Å"| – Pastor Apollo C. Quiboloy|

Being an other Essay

In her essay â€Å"Being an Other† Melissa Algranati talks about how she didn’t know what race category she belonged to because of her ethnic background. Algranati’s father was born in Alexandria, Egypt and her mother was born in Maniti, Puerto Rico. She is a product of marriage, and her race is a Puerto Rican Egyptian Jew. She explains how her upbringing was different because of her parents’ different racial barriers. Algranati’s supports her issue and also gives emotional appeal about her childhood. By being different because she is a blend of multiple cultures Algranati and her parents had to face reality of growing up with a different ethnic background in America society. Algranati has a strong tone because she explains how she was faced with challenging her ethnicity. She really didn’t know what category she fell under from her being a mixture of races. â€Å"It was not until I took the standardized PSAT exam that I was confronted with the question: Who am I? (667). She was intertwined up and distraught because of herself identity. She felt lost because this was a moment of realization and there are a lot of issues circulating behind her race and ethnicity. Essentially, the only way she could classify herself was choosing â€Å"other†. When being intertwined in not knowing where you belong in society can be a great burden on someone. Furthermore, she’s really left with trying to figure out her true identity. Algranati connects with the reader by helping them understand her viewpoint of growing up in America with a different cultural background. With so many duel citizenships, because of parents from different traditions , life b ecomes complicated for Algranati and her family. â€Å"The only problem was that the difference in language and social status led â€Å"real† Americans not to consider them citizens† (668). With American society becoming more developed, the next generation is becoming programmed into thinking that certain cultures are below others, therefore confusing them and making them feel like they don’t belong. Algranati not only was from two different ethnicities but she had to deal with the humiliations and discrimination with her Puerto Rican and Jewish Heritage .Nevertheless, the issues behind color and a diverse background run very deep. Algranati states, that her mother was called a â€Å"white Hispanic† because of her outer appearance. She also says that once her mother’s English improved,  no one even noticed her true nationality unless she told them (669). People are quick to judge one another from the color of one’s skin. There are a lot of issues circulating behind race and ethnicity. For a country that is all about diversity and equal rights, it seems some cultures have an unfair advantage over others because of their cultural background. While a lot of immigrants feel they are being mistreated and denied opportunity to be a U.S. citizen, some children of different cultures feel they are being forced to suppress their ethnic backgrounds, to fit in with the dominating race in our society. The writer uses highly emotional language by describing how she was accepted in American society and later was rejected because of her cultural differences. In other words, Algranati was mistaken for another race. She states, how she was accepted by her friend’s father like a daughter until he realized her true uniqueness (670).Immigrants, end up becoming disliked and singled out because of their skin color or ethnicity. Because Algranati is of a different origin doesn’t mean that she should be treated unequal, no one wants to be separated from their social life. As a society most fear the unknown, but with everything changing drastically there is a lot of unknown. Society is already struggling when it comes to social class. Unfortunately, the disputes about race and where someone thinks you belong in society are very cruel because everyone just wants the best opportunities for survival. America is the land of the free, and no one should be denied the freedom to live a better life. With multicultural marriages giving way to mixed children, the families are being caught in the cross fire. Algranati may have been faced with different issues but in the end she embraced who she is. She may have not been an â€Å"All American Girl† but she has a place within society as a Puerto Rican Egyptian Jew. Life is a journey, no one wants to be singled out or treated cruelly because of the color of their skin or their ethnicity, but it happens practically every day. As far as this world has come, people still deal with race and social acceptance. Until society realizes, that the value of life is honesty and respect for one another, there will always be friction. When will this society be all about love and compassion for one another? As  human beings, all are created equally, so really no race is higher than the other. Society needs to learn how to support one another and learn to get along with each other. Most people want to be loved; if people learn to appreciate others not based on their outer appearance then society will be a much better place. Algranati, Melissa. â€Å"Being an Other† from Becoming American, Becoming Ethnic: College Students Explore Their Roots, Ed Sonia Maasik and Jack Solomon. Boston: Bedford, 2012. 667- 671. Print.

NURSING THE PERSON WITH AN ACUTE PYSIOLOGICAL DISTURBANCE. PART A- Essay

NURSING THE PERSON WITH AN ACUTE PYSIOLOGICAL DISTURBANCE. PART A- IDENTIFY WITH REASON, THOSE GROUPS OF PEOPLE WHO ARE PREDISPOSED TO DEVELOPING DEEP VEIN THRO - Essay Example 05), elderly individuals, obesity, prior history of DVT, venous stasis, local compression on the veins, and acute factors like severe dehydration (Guirguis, 2000). DVT also can occur from iatrogenic injury of the femoral veins (Wood, 2000; Joynt, 2000), malignancy (pancreas, lung, ovary, testes, urinary tract, breast and stomach), after major surgery (orthopedic, thoracic, abdominal and genitourinary procedures), following trauma (fractures of spine, pelvis, femur, tibia and spinal cord), burns, pregnancy and the postpartum period, estrogen use, hypercoagulable states (deficiencies of protein C, protein S, fibrinogen, factor V, factor VIII, factor IX, factor XI, prothrombin, and antiphospholipid antibodies), venulitis (thromboangitis obliterans, Behcets disease, and homocystinuria) (Creager & Dzau, 1998), end-stage renal disease and congestive cardiac failure (Casserly, 2000). Thrombogenesis is a finely balanced process between coagulation and fibrinolytic pathways. The interaction between plasminogen activators (e.g. tissue plasminogen activator) and inhibitors that modulate this activity (e.g. plasminogen activator inhibitor, PAI-1) influences the fibrinolytic system. Plasma fibrinogen determines plasma viscosity, blood flow, affects platelet aggregation, blood viscosity, interacts with plasminogen binding and along with thrombi, mediates the final steps in clot formation. The levels of fibrinogen associates directly with age, obesity, smoking, diabetes and LDL-C and inversely with HDL-C, alcohol use, physical activity and exercise level. Increased fibrinogen is also associated with many different forms of vascular and inflammatory disease. Impaired fibrinolysis, as demonstrated by the elevated levels of plasminogen activator, is seen in obese patients, and explains the increased risk of thrombosis and other vascular disease in the obese (Chung & Lip, 2004). Virchow’s classical triad of factors that lead to the development of thrombosis (thrombogenesis)

Monster Energy Drink in Russia Essay Example | Topics and Well Written Essays - 1750 words

Monster Energy Drink in Russia - Essay Example According to the research findings, it can, therefore, be said that world economies are becoming more interdependent. Moreover, because of saturation and stiff competition in local domestic markets, companies in developed economies have to actively pursue newer markets to improve their revenues and profit margins. Today, countries in the BRICS block of countries, i.e. Brazil, India, China, South Africa, and Russia are increasingly attractive to companies seeking to expand their revenue streams and gain competitive advantages over their competitors. A situation analysis seeks to identify micro-environmental factors that influence a firm, as well as macro-environmental factors that influence the firm’s environment. This analysis indicates to a firm about the product and organizational position, along with the overall business’ survival in the identified environment. In order to understand capabilities of the firm within the identified market, the firms should be able to i dentify problems and opportunities in their external and internal environment. Monster Beverages was founded in April of 2002 as an energy drinks company by Hansen Natural Corporation, becoming the first energy drink marketed in 16-ounce cans and rising to become the second most successful energy drinks company in the world after the Austria-based Red Bull GmBH. Previously selling natural soda and fresh fruit juices, Monster Beverage revamped its product in 2002 by launching its Monster Energy drink line by increasing its caffeine and sugar content. This also prompted its change of name to Monster Beverage from Hansen Natural, reflecting a more aggressive image compared to the previous subtle impression as a fresh juice manufacturer. With energy drinks accounting for 92.7% of the company’s net sales in 2013, while juice-based beverages and carbonated drinks accounting for 5.3% and 2%Â   of net sales over the same period, the energy drinks market has become the most critical for Monster beverages.